Opening

"Hey, is this [Name]?

My name is [Rep Name]. I'm with Jace Web Design. I was looking at a few local businesses in the area and came across [Business Name].

You guys seem like you do good work, but I noticed your [website or online presence] might not be showing that as well as it could.

Reason I'm calling is, we help small businesses get cleaner, more modern websites that make them look more trustworthy and make it easier for customers to reach out.

How do you feel about the way your business looks online right now?"

Discovery Questions

Pick 2 to 4

• "Do you feel like your [website or online presence] reflects the quality of your business?"
• "Do most of your customers find you through Google, referrals, or social media?"
• "Do customers ever have trouble finding your hours, services, pricing, or contact info?"
• "Do most people check you out on their phone before reaching out?"
• "Do you have someone currently managing your website?"
• "If your site looked more current and made it easier for people to contact you, would that help?"

Value Statement

"That makes sense. That's usually what we help with. The goal is not to build something overcomplicated. It's just to make the business look more polished, current, and easy to trust."

Package Recommendation

"Based on what you're describing, you'd probably be a good fit for our [Starter / Business / Growth] package."

Close

"What probably makes the most sense is a quick 10 to 15 minute meeting. I can show you a couple examples, get a better idea of what you need, and give you a clear recommendation. If it makes sense, we can talk through next steps from there.

Would it be worth taking a quick look?

What does your schedule look like today or tomorrow?"

Objection Responses

"We already have a website."

"Totally, and that's actually pretty common. It's not always about starting from scratch. A lot of times the site just needs to look more current, load better, or make it easier for people to contact you."

"We don't need anything fancy."

"I agree. Most small businesses don't need fancy. They need clean, professional, and easy to use."

"It's too expensive."

"I get that. The real question is whether a better site could help bring in enough customers to make it worth it. Depending on what you need, we may also have some flexibility if you're ready to move forward soon."

"Send me info."

"Absolutely. Before I send it over, what would you say is the biggest thing you'd want improved: making the business look more professional, making it easier for customers to contact you, or just updating the overall look?"

"Let me think about it."

"Of course. Usually when someone says that, it's either timing, budget, or they're just not fully sure if it's worth it yet. Which one feels closest for you?"