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Jace Web Design
Sales Script and Process
Use this page as the current internal script and handoff process. Keep conversations simple, focused on trust and lead quality, and always move to a clear next step.
Script
Sales Script
Opening
"Hey, is this [Name]?
My name is [Rep Name]. I'm with Jace Web Design. I was looking at a few local businesses in the area and came across [Business Name].
You guys seem like you do good work, but I noticed your [website or online presence] might not be showing that as well as it could.
Reason I'm calling is, we help small businesses get cleaner, more modern websites that make them look more trustworthy and make it easier for customers to reach out.
How do you feel about the way your business looks online right now?"
Discovery Questions
Pick 2 to 4
- "Do you feel like your [website or online presence] reflects the quality of your business?"
- "Do most of your customers find you through Google, referrals, or social media?"
- "Do customers ever have trouble finding your hours, services, pricing, or contact info?"
- "Do most people check you out on their phone before reaching out?"
- "Do you have someone currently managing your website?"
- "If your site looked more current and made it easier for people to contact you, would that help?"
Value Statement
"That makes sense. That's usually what we help with. The goal is not to build something overcomplicated. It's just to make the business look more polished, current, and easy to trust."
Package Recommendation
"Based on what you're describing, you'd probably be a good fit for our [Starter / Business / Growth] package."
Close
"What probably makes the most sense is a quick 10 to 15 minute meeting. I can show you a couple examples, get a better idea of what you need, and give you a clear recommendation. If it makes sense, we can talk through next steps from there.
Would it be worth taking a quick look?
What does your schedule look like today or tomorrow?"
Objection Responses
"We already have a website."
"Totally, and that's actually pretty common. It's not always about starting from scratch. A lot of times the site just needs to look more current, load better, or make it easier for people to contact you."
"We don't need anything fancy."
"I agree. Most small businesses don't need fancy. They need clean, professional, and easy to use."
"It's too expensive."
"I get that. The real question is whether a better site could help bring in enough customers to make it worth it. Depending on what you need, we may also have some flexibility if you're ready to move forward soon."
"Send me info."
"Absolutely. Before I send it over, what would you say is the biggest thing you'd want improved: making the business look more professional, making it easier for customers to contact you, or just updating the overall look?"
"Let me think about it."
"Of course. Usually when someone says that, it's either timing, budget, or they're just not fully sure if it's worth it yet. Which one feels closest for you?"
Policy
Deal Flex (No Permission Needed up to $400 of Value)
Reps may offer up to $400 of total value on Starter, Business, or Growth without extra approval. This can be a discount, value-adds, or a mix of both as long as the total flex value stays at or below $400.
What you can offer
- Up to $400 off list price, if needed to close.
- Up to $400 in included value-adds (for example, extra page value).
- A combined offer (example: $200 discount + $200 value-add).
- Use flex only when scope and margin still make sense.
Rules
- Do not go above $400 total flex without Jace approval.
- Document flex clearly in the request form and handoff notes.
- For non-list/custom scope, stop and send to Jace for custom pricing confirmation.
Process
Process Steps for Salesmen
- Cold contact.
- Discovery questions.
- Reframe the site as trust + lead tool.
- Recommend package.
- Schedule short meeting (Google Meets).
- Confirm needs and scope.
- Present package + final price.
- Handle objections.
- Ask for 40% deposit.
- Collect info/assets.
- Submit form and email assets to jace@jacewebdesign.com.
- Jace sends client email with timeline, pricing confirmation, details, and then begins building.